Brand Strategy

September 12, 2016

Lara Loves It- My Favorite Picks from ASI Chicago 2016

Fresh from ASI Chicago, I wanted to share with you my latest loves. The Zorb is an Electromagnetic Wave Absorber (EMF) for mobile phones which is an exclusive, patented product that absorbs EMF waves given off by cell phones and other cellular mobile […]
May 4, 2016

Mistakes that can be Avoided with Promotional Products

 While some fails can be amusing, others can be disastrous, especially if they involve your brand. I came across this blog post which makes excellent points of what NOT to do with your promotional products.  The pencil in this image is a prime example […]
April 11, 2016

Lara Loves It- NPI Edition

In early March, Chicago area was host to the annual New Product Ideas show.  It is much smaller than the annual show we go to in Las Vegas, however it is a great opportunity to see what you might have missed and […]
May 21, 2014

Flying (Kites!) High With United Airlines

In celebration of Houston, Texas’ Hermann Park’s centennial, Hermann Park Conservancy hosted the first annual Hermann Park Kite Festival on March 29, 2014.  Local Houston businesses were asked to participate in the day’s activities, including United Airlines, who sponsored the […]
February 27, 2014

Importance of Internal Branding

Many companies will launch new internal programs, whether they are online merchandise stores or recognition programs, and they are launched without a significant amount of attention to branding. What is “branding?” According to Entrepreneur Magazine, “Your brand is your promise […]