The Country Club trend refers to the renewed interest in ‘club’ societies; think golf, swim, and tennis. People are looking to gather outdoors, be active, and if not be active, at least look active. Well-put-together, timeless classics are the apparel you can expect at the country club, with perhaps a new pop of color or pattern. That means that we are seeing a return to all things preppy, clean, and sporty – and they aren’t just worn for leisure time but also for work. Easy to wear, comfortable and they look sharper than those hoodies many have been wearing for the last few years.
Products under this trend have everything to do with preparation and organization, like bags with compartments for all your things, or office organizers to keep everything in check.
The modernist trend is all about our hybridized lifestyle; ready for anything, anytime, anywhere. In this trend, we are seeing products that support portability and versatility. Goods for our nomadic work/life opportunities with office items made to go with you, and bags that have room for both day and night activities to carry both your laptop and whatever you need for a night out. Piggyback travel is a term adopted for those who are traveling for work and adding on a few days to see the sights.
Apparel must serve dual purposes and so we see the elevation of the athleisure we have become accustomed to; with the addition of performance cardigans and stretch fabrics being used for tailored designs to make our transition from work to play seamless.
Breathe trend is all about our desire to spend time being intentional in our choices. Making decisions that are good for us and at the same time good for the planet.
We are trying new things, revisiting old hobbies, and making time to simply ‘be.’ Products are emerging to support the continued sustainable + explorer markets and not just for the extreme adventurers but for explorers of all shapes, ages, and sizes. Increased interest in eco-travel, camping, hiking, and fishing has brought about additional product introductions with lined and quilted jackets for the outdoors, coolers, vests, beanies, solar-powered tech, camp chairs that convert to daypacks, and even picnic tables that convert to carriers.
We are also seeing an influx of sleep support and wellness products; such as weighted and cooling blankets, organic remedies, candles, and plants, all in support of a more relaxed life.
As we are being more intentional we see the luxe leisure market growing as people spend more on quality apparel and brand-name goods.
Our desire to connect and get together with people has never been greater, in smaller groups perhaps but quality in-person interactions is on our minds. Exploring new ways to engage with our community through play-based adventures is another trend you want to be aware of when planning for the year ahead and designing how you might engage with the communities that matter to your organization. Supporting teams in their adventures has the Summit teams creating branded merch and kits for groups both large and small to facilitate various adventures; whether its cooking, art, music, languages, surf classes or grand travel destinations – this desire to be together with the people who matter to you is not one you want to overlook.
As we roll into 2023, mindsets have people looking to recreate their lives in order to make the most of it;#yolo, you only live once and therefore investing in gifts that are sure to deliver a high-perceived value to gift recipients; often electing to gift retail and brand names. Click below to see this collection of some of the most popular retail brand items for Spring ‘23.
At Summit, we look forward to helping you make the most of today’s mindset to strengthen your essential connections.
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