Marketing

May 4, 2017

The Survey Says…

The verdict is in.  Consumers of all ages love promotional products!  According to a recent study, which I highly recommend you checking out, “promotional products allow brands to directly affect consumer lifestyles and maximize recall by organically integrating into everyday routines at work, […]
April 24, 2017

Promotional Products Work!

Numbers don’t lie: U.S. consumers love promotional products! Whether you’re in a meeting, attending a trade show, or checking out your favorite band, promotional products are everywhere. They’re the gadgets you can’t live without (think power banks!), the grocery totes […]
February 3, 2017

Fashion Friday: Killer Pants for a Killer Brand

While in Las Vegas this past January for the PPAI Expo (our industry’s largest and most-attended trade show), I had the opportunity to finally meet our sales representative Megan Erber from S&S Activewear.  A few of us ladies from Summit Group met […]
January 19, 2017

Summit’s Race Against the Clock

On Wednesday, November 9th, 2016, post-election, Fran Kensky made a call to the Washington Metropolitan Area Transit Authority (WMATA). The reason for making this call was because WMATA contacted Fran to place an order for card sleeves in 2012 for […]
January 13, 2017

Summit Group Wins at the 2017 PPAI Expo in Las Vegas!

Did you hear?!  Summit Group won an award at the PPAI Expo!  Account Manager Susan Hysen attended the PPAI Pyramid Awards Ceremony, where distributor members are recognized for their outstanding, creative use of promotional products in a variety of client programs and […]
November 29, 2016

Feels Good to Do Good

Over the course of the year, and especially during the summer months, Summit Group makes it a priority to serve the community, both locally and nationally, through a series of activities to raise money and awareness for those in need.  “I […]
October 28, 2016

Great Ideas are Within Arm’s Reach

It’s the big game! Or maybe you’re planning a pep rally for school. Whatever the occassion, there are a few essential items you should consider so the crowd can show their spirit! Sunglasses and rally towels are classic items, and of course […]
September 29, 2016

Join Us at this Year’s Innovation Expo!

Let your marketing ideas take root and discover the next big promotional item at this year’s Innovation Expo! Our suppliers provide an endless variety of products that will help you get a head start on next year’s event ideas. Be […]
September 16, 2016

Fashion Friday: Screen Printing with a Twist

I recently came across this article which I couldn’t keep to myself! It discusses some alternatives to your standard Screen Print, which can be incredibly useful if you are looking for a unique way to show off your brand. As […]
September 2, 2016

Fashion Friday: You’ll Fall in Love with this Look

For those that are ready for all things fall, you’re going to be thrilled that for the second Fashion Friday in a row, we’re talking about fleece!  If you missed my previous post, you can find it here. I also […]
August 5, 2016

Fashion Friday: Look Your Best with these Tips

Although screen printing and embroidery remain the go-to decorating methods, other techniques are available, depending on what you are interested in. For this blog post, I am going to focus on three specific methods: heat transfer, sublimation, and appliqué. Heat Transfer Like […]
August 2, 2016

Soaring to New Heights with Goodyear

Since the roaring 20s, Goodyear and aerial advertising has made a happy pairing, and has become a time-honored American icon for the tire and rubber company. Over the past 90 years various versions have proudly served as the “Goodyear Blimp” […]