Campaign

May 4, 2017

The Survey Says…

The verdict is in.  Consumers of all ages love promotional products!  According to a recent study, which I highly recommend you checking out, “promotional products allow brands to directly affect consumer lifestyles and maximize recall by organically integrating into everyday routines at work, […]
April 24, 2017

Promotional Products Work!

Numbers don’t lie: U.S. consumers love promotional products! Whether you’re in a meeting, attending a trade show, or checking out your favorite band, promotional products are everywhere. They’re the gadgets you can’t live without (think power banks!), the grocery totes […]
January 19, 2017

Summit’s Race Against the Clock

On Wednesday, November 9th, 2016, post-election, Fran Kensky made a call to the Washington Metropolitan Area Transit Authority (WMATA). The reason for making this call was because WMATA contacted Fran to place an order for card sleeves in 2012 for […]
January 13, 2017

Summit Group Wins at the 2017 PPAI Expo in Las Vegas!

Did you hear?!  Summit Group won an award at the PPAI Expo!  Account Manager Susan Hysen attended the PPAI Pyramid Awards Ceremony, where distributor members are recognized for their outstanding, creative use of promotional products in a variety of client programs and […]
July 5, 2016

Where are they now? Promotional products – 1 year later

In this edition of “Where are they now?” we received a shout out from our client, O’Connor Studio, as they fill, toast, and sip from their commemorative 11oz. On the Rocks glasses, and reminisce about last year’s festivities and milestone […]
May 4, 2016

Mistakes that can be Avoided with Promotional Products

 While some fails can be amusing, others can be disastrous, especially if they involve your brand. I came across this blog post which makes excellent points of what NOT to do with your promotional products.  The pencil in this image is a prime example […]
November 6, 2013

Case Study: Barilla Foodservice

Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart […]
April 1, 2012

Classics never go out of style…

  Ever notice that no matter how much cool new stuff becomes available, there are certain toys and games that have been around forever and live on? If you are too young to remember the slinky in its early days, […]
January 16, 2012

Are QR Codes Here to Stay?

   While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those funky images continue to pop up all over the place. From product packaging to retail signs and even to food, almost any […]