social media

October 24, 2014

Summit Group Goes Social at Innovation Expo 2014

Summit Group is proud to have hosted very successful Innovation Expo events in our Chicago, Washington DC, and Atlanta locations over the past month.  While the Expos are known for facilitating the development of new ideas, innovative branding and motivation […]
August 8, 2014

The Double-Edged Sword of Social Media Marketing

If you’ve ever “liked” or chosen to “follow” your favorite brand or company on Facebook or Twitter, you’ve seen your fair share of memes and asks for likes and feedback. Many companies see social media as becoming essential to their […]
May 31, 2013

#SocialMadness @summitmg – We’re Ready to Win!

Monday (June 3rd) Summit Group launches our participation in the Social Media Madness competition that is organized by The Business Journal.  #SocialMadness is a one-of-a-kind competition that measures a company’s social engagement, which is defined as likes, comments, shares and […]
November 30, 2012

Making a Difference One Fan at a Time

The Beatles said it best …   “Help, I need somebody, Help, not just anybody, Help, you know I need someone, help.” We’ve all been there.  You’re rushing to meet a deadline and need help finishing the project.  Your car […]
September 13, 2012

The Power of Humanity via Social Media

In this day and age with technology all around us let us not forget, in both our personal and professional lives, the power of compassion. A blog post from Harvard Business Review shows how a simple gesture of clam chowder […]
September 6, 2012

Rules of Social Media Engagement (Infographic – Fast Company)

Fast Company recently asked some of social media’s most savvy users what their best practices are when trying to manage it all. They took the most useful 36 answers and compiled them to create this colorful, fun infographic. The answers are all in the […]
April 1, 2012

Social Media for Better Customer Service

Recently I’ve had a string of unfortunate customer experiences with companies I would have considered “tops” in their industry for customer service/recovery. I had to ask myself, having started my career at the Four Seasons and being in such a […]
March 13, 2012

Are you Pinterested?

  At the turn of 2012, the social networking buzz wasn’t for Twitter, LinkedIn or Google+. Pinterest is the latest social media craze that seems to have captured everyone’s attention. Pinterest is a graphic social bookmarking network. It quickly shot […]