Merchandising

September 16, 2016

Fashion Friday: Screen Printing with a Twist

I recently came across this article which I couldn’t keep to myself! It discusses some alternatives to your standard Screen Print, which can be incredibly useful if you are looking for a unique way to show off your brand. As […]
September 12, 2016

Lara Loves It- My Favorite Picks from ASI Chicago 2016

Fresh from ASI Chicago, I wanted to share with you my latest loves. The Zorb is an Electromagnetic Wave Absorber (EMF) for mobile phones which is an exclusive, patented product that absorbs EMF waves given off by cell phones and other cellular mobile […]
July 22, 2016

Fashion Friday: 5 Ways Fashion Turns to the Gym

If you’re a regular reader of our blog, you’ll remember that Athleisure was a big topic a little over a year ago which we covered in a four part series.  If you’re new to our blog, or missed the series, […]
May 9, 2016

Promotional Products that Make a Difference

How often do you think of promotional products being used to make a difference in the world? The thought probably doesn’t cross your mind too often, which is understandable.  When asked what a promotional product is, chances are your first […]
April 25, 2016

Who Would You Rather Work With?

As someone who has worked in the branded merchandise (also known as promotional products) industry for over 19 years, I can tell you that I have seen a major additional option in client buying behavior. There was a long period of time where […]
April 11, 2016

Lara Loves It- NPI Edition

In early March, Chicago area was host to the annual New Product Ideas show.  It is much smaller than the annual show we go to in Las Vegas, however it is a great opportunity to see what you might have missed and […]
April 16, 2014

Associate Highlight: Meet Michael Leone

Michael Leone has been with Summit Group Chicago for over six years.  In his current role as a Premium Merchandiser, he primarily sources electronics, tools, and gift cards for Summit’s Odyssey Catalog and for custom projects. In his free time, […]
February 27, 2014

Importance of Internal Branding

Many companies will launch new internal programs, whether they are online merchandise stores or recognition programs, and they are launched without a significant amount of attention to branding. What is “branding?” According to Entrepreneur Magazine, “Your brand is your promise […]