Internal Company Branding

February 27, 2014

Importance of Internal Branding

Many companies will launch new internal programs, whether they are online merchandise stores or recognition programs, and they are launched without a significant amount of attention to branding. What is “branding?” According to Entrepreneur Magazine, “Your brand is your promise […]
October 15, 2013

Is internal company branding really that important?

Usually, when we hear the term “brand” we immediately think of big box retailers like Target, or household brands like Coca-Cola. These companies have developed brands that we have built relationships with, and that we have become loyal to. What […]