Ideas

July 5, 2016

Where are they now? Promotional products – 1 year later

In this edition of “Where are they now?” we received a shout out from our client, O’Connor Studio, as they fill, toast, and sip from their commemorative 11oz. On the Rocks glasses, and reminisce about last year’s festivities and milestone […]
June 23, 2016

It’s a Good Year to be Born in Akron!

If I were to ask you what LeBron James and our client Goodyear Tires have in common, what would you say? Think about it…. Did you guess that both are “Akron Born”?  If so, that would be the correct answer and both […]
June 21, 2016

What’s the Bright Idea?

Have you met Luci yet?  No?  Well then please allow me to introduce you to a brilliant new product that was recently brought into our industry! This inflatable solar lantern is lightweight, compact, waterproof and shatterproof, making it a convenient product […]
April 29, 2016

Fashion Friday: Brighten Up Your Brand

When selecting the perfect giveaway, the goal is to choose something that’s going to create buzz for your brand.  It can be a daunting task, as there are thousands (literally, thousands) of products you can choose from.  Of those thousands, […]
April 11, 2016

Lara Loves It- NPI Edition

In early March, Chicago area was host to the annual New Product Ideas show.  It is much smaller than the annual show we go to in Las Vegas, however it is a great opportunity to see what you might have missed and […]
March 7, 2016

Hats Off to You, Allison!

Wherever you’re reading this blog post, stop for a moment and look at your surroundings. Everything around you serves a purpose, whether it be a coffee mug, box of tissues, or notebook, right?  What if you were to take a […]
October 28, 2015

Lara Loves It- My Top 3 Picks!

This year at ASI Chicago, one of my goals was to find new and innovative marketing ideas to propose to our customers.  I was overwhelmed by the number of creative products shown, which of course made my task of producing […]
January 14, 2015

Square D’s Captain QO and Summit Group Save the Day!

Schneider Electric has partnered with Summit Group to help position Square D’s Homeline Plug-on Neutral Products through a fun and memorable marketing promotion for its distributor channel. Captain QO, a caped super hero with a Circuit Breaker for a head, helps […]
September 10, 2014

Announcing Innovation Expo 2014!

October is Innovation Expo Month at three of our Summit Group locations: Chicago, Washington DC, and Atlanta. The Innovation Expo is your first look at the latest developments and trends in promotional products, apparel and premium recognition merchandise. Countless categories […]
June 16, 2014

Sweden Hits the Road with a Little Help from their Friends at Summit Group

I consider myself very fortunate to work with clients who introduce me to public outreach events I may not be familiar with, events I’ve never heard of, or creative ideas they want to implement which never crossed my mind.  In many […]
March 12, 2014

Collaboration: No longer just a super cool buzzword

One of the Summit principles is Collaboration. By definition, collaboration means “to work with another or others on a joint program or project.” In real-life, collaboration means so much more in the workplace. Employees, or departments, must collaborate in today’s fast-paced […]