Branding

April 27, 2015

Weather Rain or Shine – There’s an app for that

Every morning I wake up and my first thought is almost always ‘I wonder what the weather is going to be like today?’.  Now granted, living in the Chicago area all my life has trained me to be prepared for […]
February 27, 2014

Importance of Internal Branding

Many companies will launch new internal programs, whether they are online merchandise stores or recognition programs, and they are launched without a significant amount of attention to branding. What is “branding?” According to Entrepreneur Magazine, “Your brand is your promise […]