Have you noticed that recently many big brands are promoting their own branded hoodies, hats, and other accessories? According to Forbes, more and more businesses like the big wellness and beauty brands, marketing agencies, gyms, apps, and podcasts, are promoting their own branded merchandise. Whether you’re familiar with us or this is your first time checking out our page – our team can help bring your campaigns to life.
We believe branded gifts need to be relevant to the recipient and that what’s included is on-trend.
Here are four ways you can put merch to work for your organization:
Many B2C businesses want to offer more to customers than their main product. An impactful marketing tactic is to gift a complimentary product adjacent to the product itself. For example, a skincare line, might gift a branded zippered cosmetics pouch. Now the consumer has the product they purchased along with something extra they can take with them just about anywhere! Creating a referral opportunity when strangers bump into each other but have this little bag to connect with one another about!
2. Create a Give Back Initiative
Consider creating a product that supports a corporate responsibility initiative your company feels strongly about – think Breast Cancer Awareness, Autism Awareness, Black Lives Matter, etc. Whether it’s a portion of sales, or buy one – gift one, such a campaign gives your business an opportunity to show your clients your business has the community in mind. You could also look into gift ideas that already have give back initiatives in place. For example, MiiR gives 3% of revenue to trackable giving projects. Every MiiR product comes with a Give Code that allows you to experience the story behind your purchase, or Tentree who plants 10 trees for every apparel piece purchased.
3. Make More Money
While most of us are getting back outside, we understand some businesses are still trying to make up for the last year and a half. By adding branded merchandise to your offerings, it can help create a revenue stream and potentially create a bit of a shift to your business model by incorporating these new pieces. You may find that your most loyal clients want to represent the people they love to work with. You could start small by branding tumblers or a fun fanny pack and mention it in your outreach campaigns to get the word out, but consider a social message rather than just dropping your logo onto these products.
4. Make a Lasting Memory
We remember being part of something special, a great music festival, your favorite artist’s concert, or just an event you were proud to be at. More than likely you got some type of souvenir from it. Whether it’s a new campaign, a virtual or an in-person event, branded merchandise is a perfect way to make a mark with your current clients and attract new ones. We know that it’s not about the product, it’s about the stories.
Summit is a human engagement company, bringing brands to new heights with our elevated approach. Keep these in mind and let our team help you use branded merchandise to enable you to live your brand; moving the hearts and minds of the people who matter to you.
Think we might be worthy of a conversation? We'd love to hear what you have in mind.