Every year Shark Week is some of the most watched programming on television, and the team at Discovery wanted to create some additional hype to support the launch of the program. They asked us to create a press kit that was sent to their media contacts to promote the weeklong programming. This kit was meant to serve as an additional touchpoint that truly embraced the spirt of human connection that provided a unique and personalized solution to bring a sense of surprise and delight. Each year that Shark Week takes place the Discovery team challenges us to think bigger through innovative and thoughtful products and unique creative! We are truly inspired by our continued support from the client and look forward to each new year!
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