Sow Sweetness, Reap Rewards

Sow Sweetness, Reap Rewards

When Russell Stover approached Summit to create a robust employee engagement experience, we were more excited than a kid in a candy shop. The famed chocolatier wanted to focus on recruitment, recognition, and retention. We created Sweet Rewards, a program to engage employees and recognize them for their valued years of service. The brand's theme was incorporated into all communications and messaging, especially on the custom rewards platform where employees receive points after they reach specific anniversary levels outlined in the program.

Within five months of the program’s start date, participating employees enthusiastically celebrated service anniversaries and redeemed items from the online catalog that has more options of brand-name rewards than the most tantalizing box of chocolates. The program was so popular at Russell Stover that employees expressed interest in looking for more opportunities to earn points.

Russell Stover employees can redeem their points through the rewards platform, with hundreds of exciting brand-name items to choose from. All of this is possible through Summit’s Sierra platform, which enables organizations to drive performance with greater insight and results, strengthening brand and culture.

The program’s second phase launched a referral program so employees can earn additional points and the company can select from a pool of highly qualified candidates. Never bitter and always sweet, Summit’s solutions can’t be beat!

Our recognition and incentive technology, Sierra, is built to engage, recognize, and reward your employees, channel partners, and customers with agile platform features and a world-class rewards catalog. Sierra enables you to drive performance with greater insight and results, strengthening your brand and culture.

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