The Food & Beverage team at Summit created a campaign for Aussie Beef & Lamb, Make a Moment, in their bid for a Guinness World Record for the most users in an online dinner party hangout. The goal was to host over 500 actively engaged dinner guests, with each one submitting a selfie of them enjoying a meal at their own dinner table. Our team’s true objective was to help Aussie elevate meals with Australian protein. The campaign consisted of aggressive SEO and social media campaigns from our team by using a mix of graphics, foodie images, display, and video ad units to optimize results.
Guests joined Host/Celebrity Chef Jet Tila, partner chefs, media members, and social media influencers online for this interactive experience featuring a talented line-up of entertainers, fun trivia, and “aussome” prizes – including one-on-one virtual cooking classes with featured chef hosts. Big names like Chef Renee Scharoff, TikTok foodie star, Shereen Pavlides (Cooking with Shereen), Four Seasons Miami executive chef, Aaron Brooks, Chef Jamie Simpson, and Farmer Lee Jones from The Chefs Garden – just to name a few. Watch teaser video with Chef Jet Tila here
With a constant push for the Aussie Dinner Hour on social media, as well as email outreach, there were over 1400 attendees and 700 dinner photos submitted. At the end of the event, we offered an easy to-use online pop-up shop for participants to order their commemorative t-shirt.
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