When the American Clean Power Association (ACP) underwent a rebrand, previously known as the American Wind Energy Association (AWEA), they came to Summit's team of creative experts to develop an outreach campaign, and a "clean" line of merchandise to reflect the new way forward, and the warehousing and distribution facilities needed to deliver.
The American Clean Power Association was looking for a clean and simple deployment of their new brand, and it began with an email to engage existing members and convert prospective members including a link to our newly created online pop-up shop.
"The clean power sector has been evolving over the last several years thanks to your hard work, and 2021 is set to be a pivotal year for the industry. The combined resources and strength of wind, solar, and storage will allow us to speak with a unified voice and drive meaningful outcomes, while also increasing networking, business development, and educational opportunities across the sector. We are stronger with a unified voice, and we look forward to working with you! "
Summit's easy-to-use pop-up shop allowed recipients to shop this new collection, which included innovative quality items aligned with the sector and its mandate: a Rocketbook tech-enabled notebook, an eco-friendly tumbler, a stainless camp mug, and a sleek drybag backpack. The items and the artwork were selected for their clean design and elegant look.
The American Clean Power Association needed a partner with the capabilities to both inventory the merchandise line, as well as a distribution team to pick, pack, and ship the orders in the new world of work.
Summit supported the initiative from concept through delivery. Deploying the online shop, designing and inventorying the merchandise, fulfilling the gift requests as they came in, and providing tracking information to our friends at the American Clean Power Association - everything needed to promote, and build their brand reputation with the people who mattered most to them. Ask us what we can do for you.
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