A family-owned real estate business with a 50+ year track record, Dweck Properties brought their multifamily property management team in-house in January 2021-- galvanizing 280 employees with a fresh, very human new brand and a unique corporate culture.
To ensure each new “Dweckster” was warmly welcomed and introduced to the company’s values in a personal and imaginative way, a curated “onboarding” gift kit was envisioned.
Using Dweck’s fresh brand messaging, illustrations, and color palette, Summit dialed up their creativity to bring this new brand to life in a truly meaningful way.
The employee onboarding kit included a custom journal incorporating the company’s mission and vision; honey harvested by Best Bees, whose hives can be found in the CEO’s backyard; as well as an invitation via QR code to visit a custom online shop where employees selected a Dweck branded Patagonia jacket (another nod to a top brand that exemplified their core values)—all packaged in a spectacular custom-designed keepsake box.
These kits, delivered on “Day One”, captured the spirit of Dweck’s close family culture with the excitement and energy of their new brand.
Dweck Properties owns and manages over 7,200+ apartment homes and complementary retail space in the Washington, D.C metro region.
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