It doesn’t matter what the season is, we’re all bound to catch a cold or the flu at some point during the year. Because none of us are immune to getting sick, promotional items that protect us from harmful germs is something everyone can benefit from, regardless of what industry you work in. According to a recent article in Promo Marketing, “Americans, alone, collectively experience one billion colds a year…and personal illness costs American businesses about $230 per employee each year.” It only makes sense then to provide more products to individuals that will prevent germs from spreading.
Hand Sanitizer, tissues, lip balm and products with SPF are only a few of the dozens of products available to help promote your business all while promoting living a healthy lifestyle. Because these items come in travel size, they’re likely to be toted around everywhere and shared, increasing impressions for your brand.
Whether you’re passing healthcare items out at trade shows, using them for safety initiatives, handing out for wellness awareness programs at companies or
colleges or giving them away at outdoor events (think fairs, concerts, etc.), your product will be well-received and your brand will be associated with health and wellness. Who doesn’t want to work with a company who is taking the time show that they care about the well-being of others?
You can take your healthcare promotional items one step further and personalize them with packaging. As the marketing director from one of our favorite promotional product company’s states, “If you are looking to expand the reach of your message, adding creative custom packaging really increases the amount of imprint space available. Whether it’s a custom box, kit or even a wrap, packaging gives you that
little [something] extra that most people are looking for.”
Finally, you must remember that it is critical to your healthcare campaign that your products are compliant with product safety standards. Your Account Executive will ensure that the products you select include Material Safety Data Sheets.
If you’re searching for useful promotional items that everyone needs, consider healthcare items! People don’t generally think to purchase these items on their own, but appreciate when they have them. Contact your Account Executive or Marketing@summitmg.com for ideas for your next promotion.
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