Summit Group

October 17, 2013

True Story: Innovation Expo 2013 Leaves a Lasting Impression

Throughout the month of October, Summit Group’s Innovation Expo was held across our 3 locations in Chicago, Washington DC, and Atlanta.  All three events were very successful in showcasing the latest in branded product, apparel, marketing and communications. Connecting with […]
October 16, 2013

Associate Highlight: Meet Ron Farris

Ron Farris is a Summit associate located in our Chicago office.  His role as Data Control Coordinator is a vital part of the IT / J D Edwards team.  Ron has been with Summit Group for nearly 10 years and […]
October 15, 2013

Is internal company branding really that important?

Usually, when we hear the term “brand” we immediately think of big box retailers like Target, or household brands like Coca-Cola. These companies have developed brands that we have built relationships with, and that we have become loyal to. What […]
October 11, 2013

Fashion Friday: Cool Technology | Smart Fashion

Last month I headed to Tanzania for 2.5 weeks to enjoy a safari among other activities, all of which required me to be outdoors and sometimes in rather warm environments.  Since I backpacked there and stayed in a hostel, I […]
October 2, 2013

Associate Highlight: Meet Aaron Elya

Aaron Elya, affectionately referred to as “Daddy” by his two daughters Turner, 6, and Sydney, 3, has been with Summit Group since November 2011.  Currently working as a Buyer for Summit’s PPD inventory programs, Aaron gets to work with energetic, […]
September 26, 2013

Let’s Get Moving! Be Well Week 2013

September 23rd marks the kick-off Summit Group’s 2013 Be Well Week where associates are offered the opportunity to take advantage of various health and wellness activities.  Each day, a different event takes place including free flu shots, stress management training, […]
September 25, 2013

Case Study: Geek Squad

Summit Group was faced with the following challenge:  Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”. After much brainstorming, Summit created an external demo site that […]
September 19, 2013

True Story: Who Turned the Lights Out?

When you work for a company that specializes in branded merchandise, your house quickly becomes a storage center for leftover samples and cool gadgets that you plan to use “someday”.  There was one tech product in particular that fit this […]
September 18, 2013

Associate Highlight: Meet Debbie Yedlin

Debbie Yedlin is a Senior Account Executive out of Summit Group’s Washington, DC office and has been with the organization for 20 years! While at Summit, she has developed strong relationships with a diverse network of business associates.  She’s proud of […]
September 17, 2013

Innovation Expo: The Latest in Branding & Motivation

Summits’ Innovation Expos are coming to Atlanta, Chicago and Washington, D.C. in October. The Expos are an invitation-only look at the latest developments and trends in branded product and apparel – including eco-friendly and advanced technology – from some of […]
September 11, 2013

Case Study: Coca-Cola Gears Up For Success

Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was […]
September 5, 2013

Associate Highlight: Meet Debra Worrell

Meet Debra “Debby” Worrell, one of Summit Group’s Accounts Payable Coordinators in Chicago. Debra loves reading, crocheting and spending time with her daughters.  She also enjoys traveling, especially to Hawaii. This year Debra took her fifth trip there! When asked […]