Marketing

April 26, 2013

Fashionable Friday: Summit Struts their Stuff!

On Wednesday, April 10th Summit-DC hit the runway during their Spring Showcase!  In the end, America’s Next Top Model was not discovered, but clients did show interest in the apparel that models were wearing! Typically during Summit’s Showcases, vendors that […]
March 13, 2013

Summit Group presents…Best of Show!

Since our return from the PPAI (Promotional Products Association International) Expo in Las Vegas, we’ve been hard at work gathering all of the products we consider to be “Best of Show”.  As we walked the Expo in January, thousands of […]
September 6, 2012

Rules of Social Media Engagement (Infographic – Fast Company)

Fast Company recently asked some of social media’s most savvy users what their best practices are when trying to manage it all. They took the most useful 36 answers and compiled them to create this colorful, fun infographic. The answers are all in the […]
July 18, 2012

Who comes up with this stuff?

Promotional Products Marketing is a $19 Billion industry. In an industry that huge, there are bound to be a few items that will make you scratch your head. There are confetti guns, computer keyboards that can be used under water […]
April 1, 2012

Social Media for Better Customer Service

Recently I’ve had a string of unfortunate customer experiences with companies I would have considered “tops” in their industry for customer service/recovery. I had to ask myself, having started my career at the Four Seasons and being in such a […]
April 1, 2012

The Draper Prize and Summit

Everyone knows the names Nobel and Pulitzer.  As far as awards are concerned, they are a top 5 name drop; right up there with Oscar and Heisman.  However, there is a slightly less well-known prize climbing the award recognition charts. […]
March 13, 2012

Back to the Stone Age…

Stone paper is hands down the coolest and newest item in the industry that I love.  Not only is it an eco-friendly replacement, it is also water resistant and tear resistant!  For spillers like myself, this comes in handy in […]
March 13, 2012

Are you Pinterested?

  At the turn of 2012, the social networking buzz wasn’t for Twitter, LinkedIn or Google+. Pinterest is the latest social media craze that seems to have captured everyone’s attention. Pinterest is a graphic social bookmarking network. It quickly shot […]
February 29, 2012

Made in the USA – sometimes the best business decision…

It is not always easy to find Made in the USA merchandise when shopping for your everyday needs. The branded merchandise business is not any different. Our two largest categories, apparel and writing instruments, are absolutely dominated by products made […]
February 20, 2012

Summit Group Wins Four Awards at Fifth Annual CPPA Ceremony

SUMMIT GROUP WINS FOUR AWARDS AT FIFTH ANNUAL CPPA CEREMONY On January 24, 2012, Summit Group’s Maryland office attended the 5th annual CPPA Peake Awards ceremony at M&T Bank Stadium in Baltimore, MD.  During this event, both organizations and individuals […]
January 25, 2012

Back to Basics = New Business

It is my hope that in the very near future, I will be able to join with some of our vendors to be able to provide some free (there’s that word that delights so many souls!!) samples to various groups […]
January 16, 2012

Are QR Codes Here to Stay?

   While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those funky images continue to pop up all over the place. From product packaging to retail signs and even to food, almost any […]