Marketing

October 23, 2013

Case Study: Lowe’s — Dremel Derby Design

Lowe’s and Dremel were facing a challenge that was twofold: Not only did they need to increase brand loyalty, but they also had to increase traffic and sales for Lowe’s and Dremel. Read on to figure out how Summit succeeded […]
October 17, 2013

True Story: Innovation Expo 2013 Leaves a Lasting Impression

Throughout the month of October, Summit Group’s Innovation Expo was held across our 3 locations in Chicago, Washington DC, and Atlanta.  All three events were very successful in showcasing the latest in branded product, apparel, marketing and communications. Connecting with […]
October 4, 2013

Don’t Let Halloween Creep Up On You!

Halloween is only a few weeks away – scary isn’t it? Did you know that Summit Group has a plethora of Halloween products geared for all ages?  Take a look at some of my favorite items this year and if […]
September 25, 2013

Case Study: Geek Squad

Summit Group was faced with the following challenge:  Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”. After much brainstorming, Summit created an external demo site that […]
September 17, 2013

Innovation Expo: The Latest in Branding & Motivation

Summits’ Innovation Expos are coming to Atlanta, Chicago and Washington, D.C. in October. The Expos are an invitation-only look at the latest developments and trends in branded product and apparel – including eco-friendly and advanced technology – from some of […]
September 11, 2013

Case Study: Coca-Cola Gears Up For Success

Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was […]
August 22, 2013

True Story: Quality Products, Reasonable Prices, Superior Service

“Quality products,  reasonable prices, superior service is why I keep coming back to you,” says Darlene Robinson, the Secretary/Director of Marketing at the Drake Davis Foundation. www.drakedavis.com Drake Davis Foundation, a local non-profit organization, orders items to support a fundraising golf tournament in […]
August 14, 2013

Case Study: Walk to Cure Diabetes

Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes […]
August 9, 2013

First “Legit” TV Ad – Bulova

We saw this recent article in Mashable about the very first TV ad and had to share. Not only are we marketers, but we are certainly fans of Bulova. This 10 second spot in 1941 cost $9: $4 for airtime […]
July 26, 2013

Take Me Out to the Ball Game!

Every sports fanatic knows that attending a free giveaway game is the icing on the cake when going to see your favorite team in action. Being one of the “1st 15,000 fans in attendance” to receive a can koozie, stuffed […]
July 25, 2013

Bringing Art to Life

Flash Mobs aren’t new to society, but when done well, they’re certainly not tiring to watch! Earlier this year, a Flash Mob in Amsterdam brought to life Rembrandt’s The Night Watch, from 1642. The purpose was to alert the community that the Rijksmuseum […]
May 24, 2013

Fashionable Friday: Fedoras Are In!

When you think of promotional hats, what typically comes to mind? Baseball hats, probably; but today I’m here to tell you that it’s time to take your branding beyond caps! Fedoras, which became increasingly popular between the 1920s and 1950s, […]