Marketing

September 10, 2014

Announcing Innovation Expo 2014!

October is Innovation Expo Month at three of our Summit Group locations: Chicago, Washington DC, and Atlanta. The Innovation Expo is your first look at the latest developments and trends in promotional products, apparel and premium recognition merchandise. Countless categories […]
August 14, 2014

Telephone calls vs. Emails: Is Office Etiquette Changing?

I consider myself lucky to be a graduate of the University of Maryland with a Marketing degree, but even more so because I have remained in my field since I graduated. My first job was in the temporary help placement industry where […]
August 8, 2014

The Double-Edged Sword of Social Media Marketing

If you’ve ever “liked” or chosen to “follow” your favorite brand or company on Facebook or Twitter, you’ve seen your fair share of memes and asks for likes and feedback. Many companies see social media as becoming essential to their […]
June 16, 2014

Sweden Hits the Road with a Little Help from their Friends at Summit Group

I consider myself very fortunate to work with clients who introduce me to public outreach events I may not be familiar with, events I’ve never heard of, or creative ideas they want to implement which never crossed my mind.  In many […]
April 2, 2014

Product Spotlight: Drinkware

If you were to look in your cupboard at home, how much branded drinkware would you find?  A few mugs scattered about, along with plastic cups and glassware from various events over the years?  Maybe you’ve downsized your collection, but […]
March 25, 2014

We’re Full of Green Ideas!

While it’s critical that we do our part to remain environmentally friendly every day of the year, Tuesday, April 22nd is when we should all make an extra effort to be green! Is your organization doing anything special for Earth […]
February 18, 2014

And Now Introducing the Best of Show…

Ladies and gentleman, the wait is over! As mentioned in a previous blog, Summiteers from all offices completed our annual pilgrimage to Las Vegas, Nevada for the largest Branded Merchandise tradeshow of the year- the Promotional Products Association International (PPAI) Expo!  While […]
January 9, 2014

Summit Group was awarded Allstate’s Top Tier Two Supplier Award

Back in October, Summit Group was awarded Allstate’s Top Tier Two Supplier Award which was presented at the 2013 Allstate Supplier Diversity Exchange event.  Summit is a “Prime Supplier” at Allstate and part of the Exchange Event is held to […]
November 22, 2013

Fashion Friday: Ready to Tailgate?

Whether you’re a die-hard sports fan or just accompanying someone to a game this winter for a chance to get out of the house, you should be prepared to show a bit of team spirit while you either tailgate in […]
November 20, 2013

Case Study: Coca-Cola – Drinks That Do Stuff

Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness.  In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That […]
November 6, 2013

Case Study: Barilla Foodservice

Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart […]
October 25, 2013

Fashion Friday: Doggone-it! Dogs are Fashionable, Too!

People aren’t the only ones that can hit the runway with new wardrobes this season!  If you are in the business of dressing up your pup, then you have come to the right blog.  Whether you work for a pet […]