Marketing

March 20, 2015

Fashion Friday: Make A Bold Statement

Welcome back to my series on Athleisure! If you are just now joining in or need to refresh your memory, you can check out my first post on the topic where I give an overview of what Athleisure is, and the […]
March 6, 2015

Fashion Friday: It’s All About the Layers

Two weeks ago I introduced the term “Athleisure” to our readers. To refresh your memory, Athleisure is a type of athletic fashion that is “anything from designer leggings of the Lululemon variety to cashmere sweats to layering pieces to absurdly fancy (and […]
March 5, 2015

American Born Moonshine Visits Summit’s Atlanta Office

Summit Group’s Atlanta office was lucky enough to welcome their newest client with a unique meet-n-greet. Two of American Born Moonshine’s own made the trip down south from their headquarters in Nashville to Atlanta on January 29th. Little did they […]
February 4, 2015

Summit Group Wins Again at 8th Annual CPPA Ceremony

Summit Group had another successful year at the Chesapeake Promotional Products Associations’ (CPPA) 8th annual awards dinner held on Tuesday, January 27th at the M&T Stadium in Baltimore.  The ceremony recognizes both organizations and individuals who have surpassed all expectations and made […]
January 21, 2015

Making Brands Pop at PPAI Expo 2015

What happens in Vegas doesn’t always stay there, like some of the fantastic items our Summit associates discovered last week at the largest Branded Merchandise trade show of the year- the Promotional Products Association International (PPAI) Expo! It’s easy to find the show […]
January 14, 2015

Square D’s Captain QO and Summit Group Save the Day!

Schneider Electric has partnered with Summit Group to help position Square D’s Homeline Plug-on Neutral Products through a fun and memorable marketing promotion for its distributor channel. Captain QO, a caped super hero with a Circuit Breaker for a head, helps […]
November 13, 2014

A Perfect Pairing: Barilla Meets the Foodservice Industry

Summit’s Food, Beverage and Nutrition Group Went to Seattle with Barilla Pasta and Took 14 Executive Chefs Along for the Ride – Read on to Find Out What Happened Next… In last month’s post (found here), we told you how […]
October 29, 2014

A whole Lott’a Pasta!

With Specialized Events, Summit’s Food, Nutrition and Beverage Group Helped Barilla Create More, and More Meaningful Relationships With Their Customers You know the one—that blue box in the pasta aisle with an Italian name: Barilla. You’ve also known you could find […]
October 24, 2014

Summit Group Goes Social at Innovation Expo 2014

Summit Group is proud to have hosted very successful Innovation Expo events in our Chicago, Washington DC, and Atlanta locations over the past month.  While the Expos are known for facilitating the development of new ideas, innovative branding and motivation […]
October 15, 2014

The Power of Pens

Recently I have been reading much about the Promotional Products industry.  Did you know that the first known promotional products in the U.S. were commemorative buttons which were used in 1789 when George Washington was elected president? I then began […]
September 17, 2014

The Art of Event Planning: Improving the Attendee Experience

No matter the industry or line of business, organizing a conference can be a daunting task to undertake. It becomes an art to run a successful event and can take many years of practice to have all of the moving […]
September 12, 2014

Fashion Friday: Bring Style to the Show

Exhibiting at a trade show for an entire day or longer can take a toll on you, both mentally and physically.  It’s hard work, but so rewarding. What’s also challenging about trade shows is finding the perfect outfit to wear […]