Marketing

May 9, 2016

Promotional Products that Make a Difference

How often do you think of promotional products being used to make a difference in the world? The thought probably doesn’t cross your mind too often, which is understandable.  When asked what a promotional product is, chances are your first […]
May 4, 2016

Mistakes that can be Avoided with Promotional Products

 While some fails can be amusing, others can be disastrous, especially if they involve your brand. I came across this blog post which makes excellent points of what NOT to do with your promotional products.  The pencil in this image is a prime example […]
April 29, 2016

Fashion Friday: Brighten Up Your Brand

When selecting the perfect giveaway, the goal is to choose something that’s going to create buzz for your brand.  It can be a daunting task, as there are thousands (literally, thousands) of products you can choose from.  Of those thousands, […]
April 25, 2016

Who Would You Rather Work With?

As someone who has worked in the branded merchandise (also known as promotional products) industry for over 19 years, I can tell you that I have seen a major additional option in client buying behavior. There was a long period of time where […]
April 18, 2016

Lending Support Any Way We Can

It’s not uncommon for Summit Group to want to give back in some capacity, whether it be collecting canned goods for a local food bank or donating time at a homeless shelter.  No matter what, we want to be there […]
April 11, 2016

Lara Loves It- NPI Edition

In early March, Chicago area was host to the annual New Product Ideas show.  It is much smaller than the annual show we go to in Las Vegas, however it is a great opportunity to see what you might have missed and […]
March 16, 2016

A true friendship will last a lifetime

Both the United States and Japan are fortunate to have maintained such a strong relationship and have the Cherry Blossom trees in Washington, D.C. and American dogwood trees in Japan to symbolize this enduring friendship.  As many know, the Cherry […]
March 9, 2016

Lights, Camera…Products in Action!

Helping clients is a key part of my job and frankly it’s what I enjoy most!  Not only do I have the chance to discuss their marketing needs with them, but I have the opportunity to come up with a […]
March 4, 2016

Fashion Friday: Take Me Out to the Ball Game!

Hey, batter batter! As winter is slowly but surely coming to a close, spring is making its way into the air. This means warmer days, flowers blooming, and of course baseball! I know what you’re thinking: what does baseball have […]
March 1, 2016

The Link to an Award Winning Promotion

We are proud to announce that the United Team, and Senior Account Manager, Marti Tarmichael, won a Silver Pyramid Award at the Promotional Products Association International (PPAI) show in Las Vegas in January. The PPAI Pyramid Award recognizes the outstanding, creative use of […]
February 25, 2016

Summit Group Celebrates Wins at 9th Annual CPPA Ceremony

The Chesapeake Promotional Products Association (CPPA) recently held their 9th annual Peake Awards ceremony at the M&T Bank Stadium in Baltimore, Maryland. Throughout the evening, the top promotional consultants and suppliers in the Chesapeake region were recognized by highlighting distributor-specific and supplier-specific accomplishments […]
February 19, 2016

Fashion Friday: We’ve Got Spirit, Yes We Do!

Aside from not being able to find an article of clothing in the right size, the second most aggravating experience when browsing apparel is not finding the specific color you have in mind. I’m confident we’ve all been there, and […]