Engagement

July 13, 2016

Persuasion and the Power of 3

Persuasion is defined as “the act of causing people to do or believe in something”. The power of persuasion is having the ability to convince someone to do, believe in or act on something. The power of persuasion is all […]
August 8, 2014

The Double-Edged Sword of Social Media Marketing

If you’ve ever “liked” or chosen to “follow” your favorite brand or company on Facebook or Twitter, you’ve seen your fair share of memes and asks for likes and feedback. Many companies see social media as becoming essential to their […]