Branded Merchandise

September 19, 2013

True Story: Who Turned the Lights Out?

When you work for a company that specializes in branded merchandise, your house quickly becomes a storage center for leftover samples and cool gadgets that you plan to use “someday”.  There was one tech product in particular that fit this […]
September 17, 2013

Innovation Expo: The Latest in Branding & Motivation

Summits’ Innovation Expos are coming to Atlanta, Chicago and Washington, D.C. in October. The Expos are an invitation-only look at the latest developments and trends in branded product and apparel – including eco-friendly and advanced technology – from some of […]
September 13, 2013

Fashion Friday: Guess What’s Back?

Have you noticed that denim has made a comeback?  Many leading retailers carry vintage style denim shirts, which our industry has taken note of this year. There are plenty of options to choose from, but to not overwhelm you, I’ve […]
September 11, 2013

Case Study: Coca-Cola Gears Up For Success

Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was […]
August 30, 2013

Fashion Friday: A Tall Tale

Being 5’1, I can understand how frustrating it is to find clothing that actually fits. Fortunately, the retail industry has gotten it right, offering a variety of sizes for different body types and heights. However, it’s not always that easy […]
August 28, 2013

Case Study: Geico’s Ten Fingers of Sales Lightning

Sales will surely rise when you have a contest like this! Summit Group kicked off a contest called Ten Fingers of Sales Lightning that is given to all of Geico’s staff and sales agents. Rewards such as a scratch-off card […]
August 22, 2013

True Story: Quality Products, Reasonable Prices, Superior Service

“Quality products,  reasonable prices, superior service is why I keep coming back to you,” says Darlene Robinson, the Secretary/Director of Marketing at the Drake Davis Foundation. www.drakedavis.com Drake Davis Foundation, a local non-profit organization, orders items to support a fundraising golf tournament in […]
August 16, 2013

Fashion Friday: Oh Baby! Hats for all Ages

Even when you live and breath branded merchandise, you tend to forget that this industry literally has something for everyone! Even those that are only a few minutes old. The other day the president of one of our favorite hat […]
August 14, 2013

Case Study: Walk to Cure Diabetes

Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes […]
August 8, 2013

True Story: A Shirt that Zaps!

I recently wrote a Fashionable Friday blog on the Insect Shield apparel by Zorrel. I ordered one of the tees to test it out. My sister Kristin happened to be coaching at a lacrosse camp the week that the tee […]
August 5, 2013

The Power of Bags

Ask anyone at Summit Group and it may be common knowledge that one of the perks (or borderline hoarding) of being part of this industry is the BAGS! I personally have over 20 branded bags at home. We are of […]
August 2, 2013

Fashion Friday: Shorts for any Sport

Looking for a new pair of athletic shorts? Whether you’re a lacrosse or soccer player or just simply need a pair of shorts for a workout at the gym, Champion has got you covered! Champion offers many options for choosing […]