Branded Merchandise

November 20, 2013

Case Study: Coca-Cola – Drinks That Do Stuff

Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness.  In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That […]
November 19, 2013

Summit Group Helps with Guy’s Grocery Games

Mark Becker, the vice president of sales in the MD division of Summit Group, and his assistant Jack Rinn were recently contacted by Allied Integrated Marketing to work on a project for their customer, The Food Network.  They were in […]
November 14, 2013

Educating Children through a Different Type of Branded Merchandise

McDonald’s has the Right Idea! Why not replace Happy Meal toys with books, right?  That’s exactly what McDonald’s did starting November 1st, which just so happened to be National Literacy Day. According to a recent article published in Advertising Age®, the restaurant […]
November 8, 2013

Fashion Friday: It’s a hat! No, it’s a bandana! Wait…what is this thing?

Curious as to what this accessory could possibly be?  It’s called The Fandana™ and it’s a great many things! The Fandana is a 100% polyester microfiber all purpose unisex accessory.  It has a tubular design which can be used as a […]
October 25, 2013

Fashion Friday: Doggone-it! Dogs are Fashionable, Too!

People aren’t the only ones that can hit the runway with new wardrobes this season!  If you are in the business of dressing up your pup, then you have come to the right blog.  Whether you work for a pet […]
October 24, 2013

Lara Loves It: First Edition – Gumbite® Pulli Cable Organizer

For the first edition of ‘Lara Loves It’ we have a very unique product – the Gumbite® Pulli Cable Organizer.  At first glance, this item seems crazy, but putting your ear bud cord through this device makes it so much easier […]
October 23, 2013

Case Study: Lowe’s — Dremel Derby Design

Lowe’s and Dremel were facing a challenge that was twofold: Not only did they need to increase brand loyalty, but they also had to increase traffic and sales for Lowe’s and Dremel. Read on to figure out how Summit succeeded […]
October 17, 2013

True Story: Innovation Expo 2013 Leaves a Lasting Impression

Throughout the month of October, Summit Group’s Innovation Expo was held across our 3 locations in Chicago, Washington DC, and Atlanta.  All three events were very successful in showcasing the latest in branded product, apparel, marketing and communications. Connecting with […]
October 11, 2013

Fashion Friday: Cool Technology | Smart Fashion

Last month I headed to Tanzania for 2.5 weeks to enjoy a safari among other activities, all of which required me to be outdoors and sometimes in rather warm environments.  Since I backpacked there and stayed in a hostel, I […]
October 4, 2013

Don’t Let Halloween Creep Up On You!

Halloween is only a few weeks away – scary isn’t it? Did you know that Summit Group has a plethora of Halloween products geared for all ages?  Take a look at some of my favorite items this year and if […]
September 27, 2013

Fashion Friday: Styles You’ll Love

Sometimes a photograph and description of apparel simply isn’t enough! To make the best decision, you want to see the merchandise in person so you can feel the fabric and see how it looks on you before buying.  If you […]
September 25, 2013

Case Study: Geek Squad

Summit Group was faced with the following challenge:  Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”. After much brainstorming, Summit created an external demo site that […]