I consider myself very fortunate to work with clients who introduce me to public outreach events I may not be familiar with, events I’ve never heard of, or creative ideas they want to implement which never crossed my mind. In many ways, my clients teach me something that I can pass on to others which I am incredibly grateful for, every day. Such an instance occurred when I worked with the Embassy of Sweden a few months ago on their great Swedish-American road trip – Sweden on the Road.
The concept dates back to 1914, when a Swedish immigrant in rural Minnesota turned his failing car dealership into a bus route for miners. The service was such a success that it eventually became the Greyhound bus line, which took Americans all over the country to see sights they may have otherwise never had been able to experience. Now it’s the Embassy of Sweden’s turn to recreate the classically American experience of a road trip!
What is Sweden on the Road?
Sweden on the Road began in the mid-West this Spring, with the tour bus traveling to various cities, towns and rural areas meeting with a variety of people including students, entrepreneurs, decision makers and others. The purpose was to bring Swedes and Americans alike together to interact and share their perspectives on their areas of expertise. For instance, while in Minnesota, they met with individuals to discuss bioenergy and when they embark on their West Coast tour during the Summer, they will travel to Silicon Valley to share ideas on video game development. This tour is a creative way for Americans and Swedes to collaborate outside of major metropolises and, as noted on their website, the tour “offers a unique possibility for these formal moments of collaboration to become spontaneous interactions with unanticipated insights and outcomes.”
And this is where Summit comes in…
We had the opportunity to create all of the promotional products for the tour, including t-shirts, awareness bracelets, umbrellas and tote bags which can be seen in the photos below. I love the way everything turned out and they were very pleased with the end result!
After working with the Embassy of Sweden on this project, I can say it makes a huge difference when you not only collaborate with your client on their ideas for an event, but are also able to take away a little bit of knowledge about them that can be shared with others. It’s what makes this business so interesting to me. I love learning from my clients and look forward to the next opportunity to service their promotional needs.
Think we might be worthy of a conversation? We'd love to hear what you have in mind.