Mark Becker, the vice president of sales in the MD division of Summit Group, and his assistant Jack Rinn were recently contacted by Allied Integrated Marketing to work on a project for their customer, The Food Network. They were in need of 5,000 grocery bags for Guy Fieri’s supermarket-themed cooking competition, Guy’s Grocery Games.
Imprinted on the bag is the logo for the show, which premiered Sunday, October 20th on The Food Network. If you’ve never seen the show, here’s how it works: Four chefs compete against each other through several cooking challenges. They are required to navigate the grocery store, facing “real-world” culinary challenges while they select items to create dishes assigned to them. As explained by The Food Network, “the chefs must rely on their improvisation, gamesmanship and culinary skills for a chance to win up to $20,000.”
Fifteen markets throughout the United States participated in Guy’s Grocery Game’s Challenge between Saturday November 2, 2013 and Friday November 15, 2013. In each market, a radio station pre-promoted the Promotion which is where the grocery bags handled by Summit Group came into play. One of the client’s commented that, “People have been loving the bags!” which we were delighted to hear.
Each event proved to be very successful and we hope everyone who participated in the various challenges had a memorable day!
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