Showing Our Love on National Pet Day
April 11, 2017
The Survey Says…
May 4, 2017

Numbers don’t lie: U.S. consumers love promotional products!

Whether you’re in a meeting, attending a trade show, or checking out your favorite band, promotional products are everywhere. They’re the gadgets you can’t live without (think power banks!), the grocery totes you store in your trunk, and the coffee mug you drink out of every morning.  We love these products as consumers because they’re useful and we love them even more as marketers because they’re allowing us to promote our brand to a wide audience all of the time!

According to a study in 2015, “promotional products shared almost seven percent of the advertising market in the U.S. alone, at $21 billion; however, these findings also reinforced the results of previous consumer studies by pointing out that promotional products innately possess the qualities consumers value and are built to succeed across the board in reach, recall, resonance and reaction performance metrics.” In other words, Promotional Products Work!  If you don’t believe us, check out the inforgraphic below.  The numbers are explained in greater detail here, so if you have a few moments to spare, take a look and let us know what you think.

Seen enough?

Think we might be worthy of a conversation? We'd love to hear what you have in mind.

Email to a colleague

Sending message... Sending message...
Message sent!
Sorry, there was a problem sending your message. Please try again.

By clicking Send you indicate you have an existing relationship with the recipient.