Our task was to create, produce, and promote a new limited-edition design in time for NASCAR's Memorial Day.
In preparation for NASCAR's Memorial Day weekend activities, the creative team at Summit developed a limited-edition t-shirt with composite artwork made from various racing scene images molded into the shape of Goodyear's Wingfoot icon.
Once the shirts were produced and made available at the racetrack, Goodyear wanted to incorporate an element to give back. From the sale of every shirt during the race weekend, $5 was donated to the "Support Our Troops" organization.
The result was received with great positivity and was cross-promoted by the GoodYear team to drive even greater results!
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