Summit's team promotes a new limited-edition design in time for NASCAR's Memorial Day.
In preparation for NASCAR's Memorial Day weekend activities, the creative team at Summit developed a limited-edition t-shirt with composite artwork made from various racing scene images molded into the shape of Goodyear's Wingfoot icon.
On top of the t-shirts creative artwork, for every shirt that was sold at the track, $5 was donated to the "Support Our Troops" organization. To further spread the word and bolder more funds for the cause, the Goodyear Racing team cross-promoted the campaign to drive even greater results.
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