When trying to market branded Goodyear merchandise to three different customer groups Summit was challenged to create a dedicated portal that was designed to drive and filter traffic to each of the Goodyear branded sites: one for consumers, one for associates, and one for dealers.
The consumer site was created for the general public to purchase Goodyear merchandise shipping within the United States.
The Associates site is made for employees in all departments. This store contains giveaways for corporate events, corporate apparel, corporate gifts, incentives, personal purchases, and it allows for international shopping.
The Dealers site was built to sell apparel, provide in-store giveaways, and gives promotion for the dealerships themselves. Dealers are able to get new business and gain retention with this program.
The Summit team provided a unique and cost effective solution for Goodyear to streamline product offerings for various audiences and partners.Visit the store for yourself:
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