Allstate hosted a 5-day virtual event known as, Talent Elevated: Global Learning Week. In order to keep their audiences engaged, we developed a mobile game platform that encouraged participants to play for a chance to win lots of great swag.
During the daily sessions, a secret word was dropped so attendees could play multiple times, increasing their points and chances of winning great gifts.
Throughout the week, attendees had the opportunity to collect different gifts and by day 5, their customized kit was in production and shortly afterward, en route to their homes from our Distribution Centre in Chicago.
The virtual game allowed Allstate to capture contact information for their future marketing efforts and had a tremendous impact on the engagement at the event.
"WOW! GLW was a hit! The number of people joining in virtually was AWESOME! I’ve had so many people asking me about the swag and game feature! I am passing your info out all over Allstate!
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