Persuasion is defined as “the act of causing people to do or believe in something”. The power of persuasion is having the ability to convince someone to do, believe in or act on something. The power of persuasion is all around us – in our home life, in our work life, at school, at play…..everywhere you are! Summit Group is energized, capable and willing to meet your marketing objectives by using our creativity and vast capabilities to formulate an association between a company and their product(s). This association gives our customers an edge in their arena of business by gentle persuasion which comes in the form of branding, logos, catch phrases, etc.
The Summit world is filled with branding, marketing, sales, logos etc. Branding is a tool which can be traced back to German roots as far as the 1400’s. It’s part of our culture and the world we live in. People are attuned to popular trademarks such as McDonald’s, Starbucks, Chick-Fil-A and many others. Children learn these trademarks before they can read as evidenced by the fact that they know a Happy Meal comes from McDonald’s, Mom & Dad’s morning coffee comes from Starbucks, the dressed up/talking cows live at Chick-Fil-A, etc. Trademarking is a vital part of selling your product, idea or service. Sometimes, the logo or trademark is so well-known that it becomes the name of the product i.e. tissues made from any manufacturer are widely known as Kleenex (when in fact, Kleenex is the brand). The same goes for a catch phrase. “Have It Your Way” is associated with Burger King. “Think Different” brings Apple products to mind. And then of course there’s, “Just Do It!” which is Nike. These catch phrases help to persuade you to remember a particular product and that familiarity is what helps to drive sales.
Summit Group is a great company because of the standards it has set and maintains for its employees, customers and vendors. We value these relationships and trust that our actions and words exemplify these high standards. We have partnered with our employees, customers and vendors to impact our world through what we call “The Power of 3”: branded merchandise, recognition solutions and marketing communications. We have worked with some of the largest companies in the world and have helped them to achieve marketing goals. Conversely, we have created marketing platforms for small, “mom and pop” enterprises and provide the same effort, creativity and ability across the spectrum regardless of a client’s net worth, number of employees or public visibility. Persuasion is an art form and Summit Group has helped many to “paint” a masterpiece!
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