As the weather warms up and with the summer season right around the corner, people are constantly trying to find excuses to get outside – and we can’t blame them. What better way to do it than to play a leisurely game of golf!
The golfing world and the sports-marketing industry took a dramatic shift under the influence of professional golfer, Tiger Woods and Nike Golf. Almost immediately, the image of golf was revolutionized. The sport appealed to a newer, more diverse, and more fashionable audience. From that point on, the marketing of golf equipment and apparel was changed forever.
Whether you’re an avid golfer trying to improve your 6 handicap, or just want to putt around on a Sunday afternoon in fancy golf pants, there’s one thing everyone can attest to: golf offers a world of promotional products for companies to put their brand on.
Because golf is an individual sport without team uniforms, it offers a plethora of advantages for the marketing of equipment and apparel; perfect for companies looking to promote their business.
Golf apparel outlasts the 18-hole game. Golf polos aren’t solely worn on the driving range; many people now opt to wear golf polos out and about. They have a clean-cut, professional look, are comfortable and have a great “put-together” look that make them perfect for not only a game of golf, but also for “Casual Fridays” at the office or out to dinner at a restaurant.
This Reebok golf polo looks great and fits even better! The horizontal striped pattern is a flattering design that could be a great pairing with an embroidery of your company logo! If you want to play it on the safe side, choose from an array of solid color golf polos but still add flair with your logo. So, whether you want to stick with a dark navy, or want to choose a bright orange, there’s no going wrong with using golf apparel to promote your company.
A perfect golf day always includes the sun! A golf visor or hat is a MUST to protect you from the harmful UV rays. The Titleist visor is iconic in the golf world, so putting your company logo on the side brim of the visor is a clever means to get your message out there in a memorable, and very useful way!
In addition to the obvious golf shirts and hats, logos on a sleeve of balls or a pack of tees is another great way to promote your company. Tees and balls are a less expensive promotion but still get the message out – after all, you can’t play the game without the proper equipment!
Please contact your Account Executive or send an email to Marketing@summitmg.com if you would like more information on promoting your company at a golf tournament!
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