Why not replace Happy Meal toys with books, right? That’s exactly what McDonald’s did starting November 1st, which just so happened to be National Literacy Day. According to a recent article published in Advertising Age®, the restaurant chain packaged “four original children’s books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals” in hopes of encouraging better eating habits and promoting literacy. It’s a clever way to promote McDonald’s brand all while demonstrating how powerful books can be for children.
Whether a book is giving a child a nutritional message, sharing new ideas with customers, motivating employees, or merely as a thoughtful gift at the holidays, customized books are a unique, lasting, impactful promotional product.
If I’ve piqued your curiosity and you are interested in learning more about how to leverage the power of books for your clients, contact your Account Executive or send an e-mail to Marketing@summitmg.com today!
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