Whether you’re a Fortune 100 company or a one-person start up, chances are you have a common bond that stretches beyond filing for a business license and paying taxes. You have a LOGO.
A logo is defined as a graphic representation or symbol of a company name or trademark, often uniquely designed for ready recognition. However, there is a layer even deeper than that – the color or colors that are used in your logo. While certain fonts and graphical images may leave an impression on your target demographic’s brains, the colors can evoke an emotional reaction.
Think about your favorite brands and what you feel when you see them Then, think about your own brand. What does the psychology of color say about you?
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