November 13, 2014

A Perfect Pairing: Barilla Meets the Foodservice Industry

Summit’s Food, Beverage and Nutrition Group Went to Seattle with Barilla Pasta and Took 14 Executive Chefs Along for the Ride – Read on to Find Out What Happened Next… In last month’s post (found here), we told you how […]
October 29, 2014

A whole Lott’a Pasta!

With Specialized Events, Summit’s Food, Nutrition and Beverage Group Helped Barilla Create More, and More Meaningful Relationships With Their Customers You know the one—that blue box in the pasta aisle with an Italian name: Barilla. You’ve also known you could find […]
December 11, 2013

Case Study: Coca Cola – PDA Tour

Coca Cola needed to develop a tool to build their sales as well as to enhance their drink program. They wanted to a have a product that the company could use to draw in potential customers and improve the compliance […]
November 20, 2013

Case Study: Coca-Cola – Drinks That Do Stuff

Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness.  In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That […]
November 6, 2013

Case Study: Barilla Foodservice

Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart […]
October 23, 2013

Case Study: Lowe’s — Dremel Derby Design

Lowe’s and Dremel were facing a challenge that was twofold: Not only did they need to increase brand loyalty, but they also had to increase traffic and sales for Lowe’s and Dremel. Read on to figure out how Summit succeeded […]
September 25, 2013

Case Study: Geek Squad

Summit Group was faced with the following challenge:  Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”. After much brainstorming, Summit created an external demo site that […]
September 11, 2013

Case Study: Coca-Cola Gears Up For Success

Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was […]
August 14, 2013

Case Study: Walk to Cure Diabetes

Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes […]
September 13, 2012

The Power of Humanity via Social Media

In this day and age with technology all around us let us not forget, in both our personal and professional lives, the power of compassion. A blog post from Harvard Business Review shows how a simple gesture of clam chowder […]
September 6, 2012

Rules of Social Media Engagement (Infographic – Fast Company)

Fast Company recently asked some of social media’s most savvy users what their best practices are when trying to manage it all. They took the most useful 36 answers and compiled them to create this colorful, fun infographic. The answers are all in the […]
May 18, 2012

Wrap Your Brain Around This One

You’re thirsty, you decide to head to the vending machine and grab an ice cold soda. As you guzzle down that fizzy goodness you are probably not thinking about the after effects when you toss the empty bottle into the […]