Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel.
To do this, Summit worked diligently to set Barilla apart from its competition. It was through compelling trade show displays, sales collateral, point-of-sale, trade advertising, incentive and promotional programs and interactive communications that Barilla was able to flourish in the industry.
Read on to find out exactly how successful this campaign was for Barilla!
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