August 15, 2013

Engagement & Recognition Strategies That Stick

According to a recent Gallup Business Journal article, “Engagement is built one team at a time, one person at a time. And each person has different needs and expectations.” Managers have found that the following strategies help them to improve […]
August 14, 2013

Case Study: Walk to Cure Diabetes

Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes […]
August 9, 2013

First “Legit” TV Ad – Bulova

We saw this recent article in Mashable about the very first TV ad and had to share. Not only are we marketers, but we are certainly fans of Bulova. This 10 second spot in 1941 cost $9: $4 for airtime […]
August 8, 2013

True Story: A Shirt that Zaps!

I recently wrote a Fashionable Friday blog on the Insect Shield apparel by Zorrel. I ordered one of the tees to test it out. My sister Kristin happened to be coaching at a lacrosse camp the week that the tee […]
August 7, 2013

Associate Highlight: Meet Frannie Spector

Most people know her as Frannie, but you may also hear Franster, Francesca or, most affectionately, “hey you!”, called out to grab her attention. Frannie recently joined Summit’s Atlanta office as the manager of Program Accounts.  When she isn’t in […]
August 5, 2013

The Power of Bags

Ask anyone at Summit Group and it may be common knowledge that one of the perks (or borderline hoarding) of being part of this industry is the BAGS! I personally have over 20 branded bags at home. We are of […]
August 2, 2013

Fashion Friday: Shorts for any Sport

Looking for a new pair of athletic shorts? Whether you’re a lacrosse or soccer player or just simply need a pair of shorts for a workout at the gym, Champion has got you covered! Champion offers many options for choosing […]
July 31, 2013

Case Study: Lowe’s Life Track Rewards

Do you and your colleagues want to lead a healthier lifestyle? That’s what Lowe’s expressed to Summit Group not long ago, which spurred the creation of the Life Track Rewards program.  This is a points system that rewards employees based […]
July 26, 2013

Take Me Out to the Ball Game!

Every sports fanatic knows that attending a free giveaway game is the icing on the cake when going to see your favorite team in action. Being one of the “1st 15,000 fans in attendance” to receive a can koozie, stuffed […]
July 25, 2013

Bringing Art to Life

Flash Mobs aren’t new to society, but when done well, they’re certainly not tiring to watch! Earlier this year, a Flash Mob in Amsterdam brought to life Rembrandt’s The Night Watch, from 1642. The purpose was to alert the community that the Rijksmuseum […]
July 24, 2013

Associate Highlight: Meet Amanda Bengtson

Amanda Bengtson, or “Manders” as her friends like to call her, is spending her summer interning in our Maryland office’s marketing department.  She is keeping busy preparing presentations for clients and familiarizing herself with various social media platforms, amongst other […]
July 19, 2013

Fashion Friday: School Trend-setters

As August approaches and we begin seeing more and more “Back to School” posters plastered on store windows and walls, we need to begin thinking of apparel that appeals to students, both in high school and college. How are you […]