September 11, 2013

Case Study: Coca-Cola Gears Up For Success

Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was […]
September 5, 2013

Associate Highlight: Meet Debra Worrell

Meet Debra “Debby” Worrell, one of Summit Group’s Accounts Payable Coordinators in Chicago. Debra loves reading, crocheting and spending time with her daughters.  She also enjoys traveling, especially to Hawaii. This year Debra took her fifth trip there! When asked […]
August 30, 2013

Fashion Friday: A Tall Tale

Being 5’1, I can understand how frustrating it is to find clothing that actually fits. Fortunately, the retail industry has gotten it right, offering a variety of sizes for different body types and heights. However, it’s not always that easy […]
August 28, 2013

Case Study: Geico’s Ten Fingers of Sales Lightning

Sales will surely rise when you have a contest like this! Summit Group kicked off a contest called Ten Fingers of Sales Lightning that is given to all of Geico’s staff and sales agents. Rewards such as a scratch-off card […]
August 22, 2013

True Story: Quality Products, Reasonable Prices, Superior Service

“Quality products,  reasonable prices, superior service is why I keep coming back to you,” says Darlene Robinson, the Secretary/Director of Marketing at the Drake Davis Foundation. www.drakedavis.com Drake Davis Foundation, a local non-profit organization, orders items to support a fundraising golf tournament in […]
August 21, 2013

Associate Highlight: Meet Donna Urbanski

Donna Urbanski, also known as D.B., “D” or durbansk, has worked at Summit Group for 4 years. She is a Senior Account Manager working on the Sodexo Company Store program and is the main point of contact for Custom Projects. […]
August 16, 2013

Summit Group, LLC – Practicing What They Preach

Summit Group, LLC practices what they preach. As a company, Summit wants to hire and retain great associates, so they are well aware of the importance of associate engagement and recognition. Most recently, several associates from each of Summit’s three […]
August 16, 2013

Fashion Friday: Oh Baby! Hats for all Ages

Even when you live and breath branded merchandise, you tend to forget that this industry literally has something for everyone! Even those that are only a few minutes old. The other day the president of one of our favorite hat […]
August 15, 2013

Engagement & Recognition Strategies That Stick

According to a recent Gallup Business Journal article, “Engagement is built one team at a time, one person at a time. And each person has different needs and expectations.” Managers have found that the following strategies help them to improve […]
August 14, 2013

Case Study: Walk to Cure Diabetes

Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes […]
August 9, 2013

First “Legit” TV Ad – Bulova

We saw this recent article in Mashable about the very first TV ad and had to share. Not only are we marketers, but we are certainly fans of Bulova. This 10 second spot in 1941 cost $9: $4 for airtime […]
August 8, 2013

True Story: A Shirt that Zaps!

I recently wrote a Fashionable Friday blog on the Insect Shield apparel by Zorrel. I ordered one of the tees to test it out. My sister Kristin happened to be coaching at a lacrosse camp the week that the tee […]