December 20, 2013

UnFashionable Friday: Delightfully Tacky Sweaters!

It’s not every day that people make a conscious effort to look their absolute worst!  Except when it’s Summit’s annual Ugly Sweater Competition, of course. Like every year, each office has their own competition and then the finalists go head […]
December 18, 2013

Associate Highlight: Meet Diana Young

Diana Young is Summit Group’s Director of First Impressions based out of our Atlanta location.  Her role goes far beyond her receptionist duties as she is often the office’s head cheerleader and den mother! In 2011, Diana was rewarded for […]
December 12, 2013

#ThrowbackThursday: Retro Inspired Products Make a Comeback

Have you ever heard the expression “everything that was old becomes new again”?  Over the years, retail trends that were once in style, pop back up on that market with a modern twist.  In the promotional marketing world, product lines […]
December 11, 2013

Case Study: Coca Cola – PDA Tour

Coca Cola needed to develop a tool to build their sales as well as to enhance their drink program. They wanted to a have a product that the company could use to draw in potential customers and improve the compliance […]
December 6, 2013

Fashion Friday: Everything’s Coming Up…Radiant Orchid?

Yesterday, Pantone announced that Radiant Orchid (18-3224) will be in full bloom Spring 2014! This version of a purple hue is described by Leatrice Eiseman, executive director of the Pantone Color Institute as, “…a little different, it’s a little off the beaten […]
November 26, 2013

United Kids!

Recently, Summit’s United Airlines® Team in Chicago began working with our Global Sourcing group to develop a custom piece that would be part of the United Shop’s “kid’s collection”. Concepts were kicked around for a few months and the first item to go […]
November 25, 2013

Lara Loves It- Are You in the Clear to Cheer for Your Favorite Team?

I know this bag seems very basic, but it’s worthy of being highlighted! The Clear Tote is both a practical and functional piece, especially for those headed to an NFL game. With heightened security after what happened in Boston six […]
November 22, 2013

Fashion Friday: Ready to Tailgate?

Whether you’re a die-hard sports fan or just accompanying someone to a game this winter for a chance to get out of the house, you should be prepared to show a bit of team spirit while you either tailgate in […]
November 21, 2013

Better Your Employee’s Health

For many businesses today, a main concern is the rising cost in healthcare. One way to combat these costs is to have implemented a strategic health and wellness program that targets the key health issues. According to a recent Forbes […]
November 20, 2013

Case Study: Coca-Cola – Drinks That Do Stuff

Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness.  In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That […]
November 19, 2013

Summit Group Helps with Guy’s Grocery Games

Mark Becker, the vice president of sales in the MD division of Summit Group, and his assistant Jack Rinn were recently contacted by Allied Integrated Marketing to work on a project for their customer, The Food Network.  They were in […]
November 14, 2013

Educating Children through a Different Type of Branded Merchandise

McDonald’s has the Right Idea! Why not replace Happy Meal toys with books, right?  That’s exactly what McDonald’s did starting November 1st, which just so happened to be National Literacy Day. According to a recent article published in Advertising Age®, the restaurant […]