November 14, 2013

Educating Children through a Different Type of Branded Merchandise

McDonald’s has the Right Idea! Why not replace Happy Meal toys with books, right?  That’s exactly what McDonald’s did starting November 1st, which just so happened to be National Literacy Day. According to a recent article published in Advertising Age®, the restaurant […]
November 13, 2013

Associate Highlight: Meet Kimberly Dzierzanowski

Each quarter, Summit Group recognizes our associates who have gone above and beyond their job requirements and who exemplify our Summit Principles of being disciplined, engaged, collaborative, innovative, and profitable.  One of the most recent winners of the Q3 2013 […]
November 8, 2013

Fashion Friday: It’s a hat! No, it’s a bandana! Wait…what is this thing?

Curious as to what this accessory could possibly be?  It’s called The Fandana™ and it’s a great many things! The Fandana is a 100% polyester microfiber all purpose unisex accessory.  It has a tubular design which can be used as a […]
November 6, 2013

Case Study: Barilla Foodservice

Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart […]
October 30, 2013

Associate Highlight: Meet Colleen Retana

Colleen Retana has been a valuable Summit associate for the past 4 years and is currently the Customer Care Team Lead.  Based out of the Chicago office, she assists the department in handling customer service concerns, reporting training, and day […]
October 25, 2013

Fashion Friday: Doggone-it! Dogs are Fashionable, Too!

People aren’t the only ones that can hit the runway with new wardrobes this season!  If you are in the business of dressing up your pup, then you have come to the right blog.  Whether you work for a pet […]
October 24, 2013

Lara Loves It: First Edition – Gumbite® Pulli Cable Organizer

For the first edition of ‘Lara Loves It’ we have a very unique product – the Gumbite® Pulli Cable Organizer.  At first glance, this item seems crazy, but putting your ear bud cord through this device makes it so much easier […]
October 23, 2013

Case Study: Lowe’s — Dremel Derby Design

Lowe’s and Dremel were facing a challenge that was twofold: Not only did they need to increase brand loyalty, but they also had to increase traffic and sales for Lowe’s and Dremel. Read on to figure out how Summit succeeded […]
October 17, 2013

True Story: Innovation Expo 2013 Leaves a Lasting Impression

Throughout the month of October, Summit Group’s Innovation Expo was held across our 3 locations in Chicago, Washington DC, and Atlanta.  All three events were very successful in showcasing the latest in branded product, apparel, marketing and communications. Connecting with […]
October 16, 2013

Associate Highlight: Meet Ron Farris

Ron Farris is a Summit associate located in our Chicago office.  His role as Data Control Coordinator is a vital part of the IT / J D Edwards team.  Ron has been with Summit Group for nearly 10 years and […]
October 15, 2013

Is internal company branding really that important?

Usually, when we hear the term “brand” we immediately think of big box retailers like Target, or household brands like Coca-Cola. These companies have developed brands that we have built relationships with, and that we have become loyal to. What […]
October 11, 2013

Fashion Friday: Cool Technology | Smart Fashion

Last month I headed to Tanzania for 2.5 weeks to enjoy a safari among other activities, all of which required me to be outdoors and sometimes in rather warm environments.  Since I backpacked there and stayed in a hostel, I […]