November 22, 2013

Fashion Friday: Ready to Tailgate?

Whether you’re a die-hard sports fan or just accompanying someone to a game this winter for a chance to get out of the house, you should be prepared to show a bit of team spirit while you either tailgate in […]
November 21, 2013

Better Your Employee’s Health

For many businesses today, a main concern is the rising cost in healthcare. One way to combat these costs is to have implemented a strategic health and wellness program that targets the key health issues. According to a recent Forbes […]
November 20, 2013

Case Study: Coca-Cola – Drinks That Do Stuff

Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness.  In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That […]
November 19, 2013

Summit Group Helps with Guy’s Grocery Games

Mark Becker, the vice president of sales in the MD division of Summit Group, and his assistant Jack Rinn were recently contacted by Allied Integrated Marketing to work on a project for their customer, The Food Network.  They were in […]
November 14, 2013

Educating Children through a Different Type of Branded Merchandise

McDonald’s has the Right Idea! Why not replace Happy Meal toys with books, right?  That’s exactly what McDonald’s did starting November 1st, which just so happened to be National Literacy Day. According to a recent article published in Advertising Age®, the restaurant […]
November 13, 2013

Associate Highlight: Meet Kimberly Dzierzanowski

Each quarter, Summit Group recognizes our associates who have gone above and beyond their job requirements and who exemplify our Summit Principles of being disciplined, engaged, collaborative, innovative, and profitable.  One of the most recent winners of the Q3 2013 […]
November 8, 2013

Fashion Friday: It’s a hat! No, it’s a bandana! Wait…what is this thing?

Curious as to what this accessory could possibly be?  It’s called The Fandana™ and it’s a great many things! The Fandana is a 100% polyester microfiber all purpose unisex accessory.  It has a tubular design which can be used as a […]
November 6, 2013

Case Study: Barilla Foodservice

Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart […]
October 30, 2013

Associate Highlight: Meet Colleen Retana

Colleen Retana has been a valuable Summit associate for the past 4 years and is currently the Customer Care Team Lead.  Based out of the Chicago office, she assists the department in handling customer service concerns, reporting training, and day […]
October 25, 2013

Fashion Friday: Doggone-it! Dogs are Fashionable, Too!

People aren’t the only ones that can hit the runway with new wardrobes this season!  If you are in the business of dressing up your pup, then you have come to the right blog.  Whether you work for a pet […]
October 24, 2013

Lara Loves It: First Edition – Gumbite® Pulli Cable Organizer

For the first edition of ‘Lara Loves It’ we have a very unique product – the Gumbite® Pulli Cable Organizer.  At first glance, this item seems crazy, but putting your ear bud cord through this device makes it so much easier […]
October 23, 2013

Case Study: Lowe’s — Dremel Derby Design

Lowe’s and Dremel were facing a challenge that was twofold: Not only did they need to increase brand loyalty, but they also had to increase traffic and sales for Lowe’s and Dremel. Read on to figure out how Summit succeeded […]