It is my hope that in the very near future, I will be able to join with some of our vendors to be able to provide some free (there’s that word that delights so many souls!!) samples to various groups in the area to suggest to them that they need our products/services even though they may have never heard of Summit Group before!
An example of my plan would be to choose about 10 of the largest, local veterinary offices and provide them with a keychain in the shape of a doggie bone complete with their contact info printed on the bone. This free sample can be utilized to open doors to specific groups (veterinary practices in this instance) to illustrate Summit’s most basic promotional items (keychain) and opportunities but then also opens the dialogue about how that small keychain would keep their business information in front of current clients and could be distributed to potential clients as well.
Anyway, that’s how the word free could become a useful “happy factor” for Summit and how I came about blogging on the same subject.
Think we might be worthy of a conversation? We'd love to hear what you have in mind.